If your business does not have a website, you are missing out on a major source of revenue. InternetLiveStats.com states that almost three million U.S. residents shopped online in 2016. If making more money is not enough to convince you, here are five more reasons your business should have a website:
1. Legitimizing your Business
The first thing most people ask when discussing business with you is: Do you have a website? In today’s ecommerce world, a well-developed website is considered a standard tool. As reported in a recent poll by Adobe on CMO.com 75% of consumers stated online media influenced their shopping behavior.
2. Sales is a Numbers Game
The more people your advertising reaches, the more sales you will make. Few other advertising mediums can reach as many people as a website. Google AdWords is a simple and inexpensive add on that makes it easy to reach your target audience. Connecting your website to social media (such as Facebook and Twitter) are other ways to maximize website exposure.
3. Maximizing your Return on Investment (ROI)
When it comes to advertising dollars, return on investment (ROI) is very important. Google Analytics is a free data management program providing insight on your website traffic. Learning who, what, when, and why people visit your website allows you to optimize your content increasing appeal to your audience. When you compare the low cost of maintaining a website to the potential ROI, it is clear -your business cannot afford NOT to have a website.
4. Following Shopping Trends
Ten million more people chose online shopping over department store shopping in November 2016, according to Fortune.com. InternetRetailer.com reports that 75% of shoppers compare prices on a mobile device before purchasing a product in a store. Amazon and EBay report their most popular hours are Sunday evenings through Monday mornings. As the statistics show, a business without a mobile friendly website is losing sales.
Online shoppers can shop from anywhere at any time, comparing prices is easy, there are no pushy sales people to contend with, and products get shipped to them. Selling online is more convenient for business owners as well. Websites are relatively easy to update, minimal or no sales staff is required to sell online, comparing competitor prices online is fast and easy, advertising sales online is more effective than printed ads.
If you are looking to start a small business. Consider selling your goods and services online before opening an actual brick and mortar business. Publishing a website costs far less than opening a building, it is a great way to see what your customers want before you stock inventory, advertising online reaches a larger audience, and it is a convenient way to start making money.
If you are a small business owner on the fence about building a website, remember your ROI. For a small monthly cost, you can save yourself time and money while gaining and retaining a larger customer base and income. These qualities are imperative to any thriving business.